BERO: Tom Holland’s N-A Brewery
Presumably, not *just* his, but the point remains.
Tom Holland: Spider-Man, fiancée of Zendaya, and co-founder of a non-alcoholic brewing company, BERO. The latter might seem random, but take a step back, and it makes sense in more ways than one. Holland has been teetotal since 2022, and with Gen-Z trending away from alcohol, it’s not too different from his peers investing in wineries and gin brands.
Setting aside Holland’s instant name recognition, BERO has a sound foundation with its brewmaster, Grant Wood. He previously worked for Samuel Adams before starting Revolver Brewing, which he later sold to MillerCoors. When they told him to stop experimenting with N-A beer – they focused instead on seltzers – Wood left and co-founded BERO. In other words, there’s certainly some passion behind the brewery, and they have done a good job at marketing themselves to a younger audience. Their ads bombard social media, not with aspirational content, but rather by leveraging Holland’s thoughtful talks about the virtues of N-A brewing. (I don’t mean that in a snarky way – Holland is a genuinely well-spoken man.) It was enough to get me to give BERO a try, and doing the math, I’m just outside their target market by a decade or two.
In addition to the socials, BERO suitably curates a Spotify playlist, “Double Tasty Sounds,” which actually features a lot of good music (and also Eagles).
The ads got their claws in me, and after trying their sample pack, I gotta say – there’s more to BERO than the hype. Here are a few short tasting notes for their four beers, in no particular order.
Edge Hill Hazy IPA (1)
At only thirteen IBUs (International Bitterness Units), the Edge Hill comes off as surprisingly hoppy, even more so than the Double Tasty (see below), and I mean that as a compliment. This is a bitter, flavorful beer with a medium mouthfeel, and a foam that laces the glass thoroughly – leggy, as some might call it. Should you, for whatever reason, need to prove to anyone that an N-A beer can stand up against a “regular” IPA, then Edge Hill is as good a role model as any. It looks pretty, too, with a nice clouded hue. Overall, an excellent IPA.
Kingston Golden Pils (2)
BERO markets Kingston as an English pilsner, but to me, it feels more like a German variety. It’s malty – very malty – with a thick, foamy head, and, much like the Edge Hill, it laces the glass well. At thirty IBUs, it’s even decently bitter, and there’s enough going on to challenge the taste buds. The flavors linger nicely, yet Kingston is also very accessible and highly sippable.
Noon Wheat (3)
I’m usually not a wheat beer kind of a guy, but Noon is probably my favorite of the BERO quartet. It pours a golden hue, with a funky, pungent nose. Wheat beers are often considered summer sippers, but Noon has a more winter-holiday feel to me. It’s zesty and creamy, slightly peppery, and a good match for heavier foods like turkey, lamb, pork… all the holiday classics.
Double Tasty West Coast Style IPA (4)
On paper, Double Tasty should be the hoppiest of the group, though, weirdly, it doesn’t pack quite the same punch as Edge Hill. That’s not to say it is a bad IPA by any means, and I imagine it is a good summer sipper – it’s certainly citric enough for the season. Additionally, it looks nice and has an appropriately sweet nose.
So, these four beers make sense as a starting quartet for BERO. There’s a good variety, and each beer serves its own purpose. While Noon Wheat stands out as a companion to heavier foods, there is no reason you wouldn’t pair any of the others with an appropriate meal. All four are excellent – I hope BERO will consider seasonal brews to add to the tally.
The Proof Is in the Pudding
… or the taco as it is.
The Noon Wheet pairs perfectly with barbacoa from La Cuadra.
BERO Brewing Blog: “INTERVIEW WITH GRANT WOOD, BERO BREWMASTER“ (October 31, 2024)






